AI consulting · Aotearoa New Zealand

We sort the tech.
You run the business.

I've spent 28 years in digital technology, the last ten as a Senior Technical Business Analyst. I look at your business without an industry or vendor bias, find where AI actually pays off, and tell you straight.

Plain English. Fixed scope. No obligation.

Sound familiar?

Most of the businesses I talk to aren't short on tools. They're short on time — because the tools don't talk to each other.

Everything's typed twice

Quotes in one system, invoices in another, the job sheet somewhere else. Your team spends hours moving the same information around.

The website just sits there

It looks fine, but it doesn't answer questions, take bookings, or capture leads while you're busy doing the actual work.

AI feels like noise

Everyone says you should be using it. Nobody's shown you where it actually pays off for a business like yours.

That's the gap I close. Not with buzzwords — with systems that quietly do the work.

How I help

One journey, three ways in

Most people start with advice and a plan. If you'd like the fixes built too, I can do that — or hand the plan to whoever you already work with.

Straight-talking AI advice

Strategy, training and honest answers. I'll tell you what's worth doing — and just as importantly, what isn't.

See what's possible →

AI-integrated websites

Sites that work while you sleep. Smart search, chat that actually helps, quotes and bookings handled on the spot.

Your website, 9:47pm

Any chance of a repair this Friday?

Friday 10am is free — want me to book you in?

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Workflows that run themselves

I connect the tools you already use — Xero, your CRM, your inbox — so quotes, invoices and follow-ups happen without you chasing them.

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Where to start

The AI Readiness Audit

A fixed-price review of how your business runs today, with clear recommendations and the outcomes you can expect. The plan is yours, whether you build with me or not.

  1. STEP 01

    You tell me how you work

    Fill in a short questionnaire about your tools, processes and the jobs that eat your week. If anything needs clarifying, we'll have a quick call.

  2. STEP 02

    I review

    I look at your current systems and pinpoint where automation and AI would save real time or money — and what each fix would take to put in place.

  3. STEP 03

    You decide

    You get a written report: recommendations ranked by payoff, with the outcome you can expect from each. No lock-in, no pressure.

Request your audit

NZ$1,000 + GST fixed price · about a week, start to finish

Why it works

Different industries, same problems

Insurance, dairy, live TV, hotels — the tools change, but the problems don't. Working across sectors means I come to your business without an industry playbook or a product to sell.

  • Insurance

    Digital claims and broker channels for brands with over 1.7 million customers.

  • Dairy & FMCG

    Data and AI integration in one of the country's largest exporters.

  • Broadcast & media

    Two decades in live sport and international news, where nothing waits.

  • Hospitality & entertainment

    Customer-facing systems for hotels and entertainment venues.

  • Market research

    Turning AI-generated insight into something people can act on.

  • Horticulture

    Fresh produce operations, from the growing tunnel to the supply chain.

Andy Saunders, founder of Springtide Digital

Who you're working with

28 years of making technology make sense

Kia ora, I'm Andy. I started in live broadcast production, where you learn fast that the show goes on whether the tech works or not. For the last ten years I've been a Senior Technical Business Analyst, working between the people who need things to work and the systems that make them work.

Springtide is me doing that for businesses like yours: a straight look at what you've got, plain-English advice on what's worth changing, and no consultant theatre. I'm IIBA Agile Analysis certified, and happy to talk over a coffee or a call.

The tide's coming in. Rise with it.

Find out exactly where AI pays off in your business — in a week, in plain English, with no obligation.